You have an idea of what you want your podcast to be about and you even have a name already picked out.
Without doing anything else, you set off to buy your first microphone. You’ve asked other podcasters what they use, read the reviews, and given them your money.
Now, what you think is the best microphone for you arrives at your home. You watch a few videos on how to set it up, read some blog posts on microphone technique, and hit record.
You do your best and turn your recording into your first MP3 file and even manage to upload it to a media host and submit your podcast feed to Apple Podcasts directory.
You believe that you’re a podcaster now. You might even share your Apple Podcasts link to friends, family, and to your acquaintances on social media.
Now, all you have left to do is record episode #2, and #3, and #4. Only when you hit Episode #13, you discover a very sobering fact:
Nobody is listening.
Your Podcast efforts then go off the rails. You think up a few more episodes but never hit record. Why put the work into something nobody is listening to.
Looking back on the few episodes you’ve created, you decide that podcasting just doesn’t work for your topic and you promise yourself never to do it again.